Category: Industry Reports

Paper Planes: Continuing to Navigate the Supply Chain Crisis

Being submerged into a new year will continue to present challenges with regard to importing products into Australia and New Zealand. A global supply chain crisis with increasing input costs will guarantee further upward pressure on prices locally is establishing and not looking to pass for some months and the reality is, the worsening global supply chain situation continues to drive concern over the access to product throughout 2022.

Paper Planes: Global Paper Pricing Impacts 2021

Global paper prices have continued to increase in recent months aligning with many post-COVID factors and cost of production, shortage of supply, freight energy and more. Energy, and in particular Gas prices, is emerging as a significant factor impacting pricing of imported product into Australia and New Zealand. Together with the global supply chain continuing to increase in cost and decrease in reliability, we are in the perfect storm.

Industry Insight #2

The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as a sustainability proposition. It is an agathokakological display by well-meaning but unwitting companies. In other words, noble thinking, but bad logic. Many contributors, largely consultants, adding to the argument, while well-meaning, have only served to confuse the issue and largely ignored the science.

NZ Customer Insights & Local Excellence Awards

The Real Media Collective presents the latest Roy Morgan Research in Auckland, exploring the NZ market on consumer behaviours and trends – what is the path to purchase in catalogue campaigns, who is reading letterbox marketing material and how does digital interact with and extend the reach of catalogues? Also part of the Customer Insights presentation, we announce our Local Excellence Awards for the NZ Real Media Awards to crown the top NZ brands, retailers and agencies.
 
The Collective extends sincere thanks to our sponsors, speakers, member partners and guests for their participation and support in the Customer Insights Seminar series.

TRMC Customer Insights Seminar Presentation

The Real Media Collective Customer Insights Seminars celebrates results-focusing media channels, bringing you exclusive content to assist in building marketing success for your campaigning across the FY20 year and beyond.
 
In partnership with Bauer Media Group, Roy Morgan Research and Bastion Latitude, the Collective is thrilled to publish the Customer Insights Seminar presentation which explores strong performing media channels – Publishing, Catalogue and Direct Mail.
 
The Collective extends sincere thanks to our sponsors, speakers, member partners and guests for their participation and support in the Customer Insights Seminar series.