March eNews Articles:
- ‘Down down’ and ‘cheap cheap’ are gone gone
- Campaign Targeter
- Predicting what New Zealand’s liquor market will look like in 2018
- Lean back and feel the quality
March eNews Articles:
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it’s difficult for a brand to distinguish themselves and remain topical within consumer’s eyes.
Source: StopPress.
Nothing tantalises the senses more seductively than scent. Whether it’s the smell of freshly cut grass, bread baking in the oven or the perfume of a loved one, scent teases our olfactory system and can evoke all manner of powerful memories and connections.
Source: Inside Retail
February eNews Articles:
Modern-day consumers are smarter than ever before when it comes to understanding the environmental impact of our actions and are increasingly cynical of big business’ marketing campaigns that claim to benefit the environment.
Source: Inside Retail
The liquor industry is ever-evolving to keep up with consumer demands and with so much variety on the shelves, how are Australians kept aware of the extensive product range and sales in store?
Source: The Shout.
January eNews Articles:
It’s no secret that Australians love catalogues… We all enjoy flicking through the pages eager to see what the specials are for the week and what trends are hitting the racks. Our hunger for insights into what’s in store drives retailers to use print as the foundation to build their brand and keep up with consumer demand.
Source: Australian Journal of Pharmacy.